Example, for hand sanitizer, a person with doctor dress with stethoscope around neck, describes the micro-organisms/bacteria even in clean palms, modern technology helps in visualisation. Then he adds few drops of sanitizer, and confirms all micro-organisms are dead, which for sure we don't know, as neither see them with our naked eyes before nor after. The fear of micro-organisms and trust makes us to believe there was microorganisms earlier and it wasn't later. Now, we buy that product.
In India it is very successful trend, since 1940's. From Products to Practice to Politicians it is every where. The trust and interest that was created initially is key for forgiveness for all their past, present and future sins. Congress created such trust successfully and their corruptions (JEEP, BOFORS, COAL, 2G, National Herald, Augusta and so on ) were forgiven or ignored. Even AAP, created such interest, by taking advantage of Nirbhaya Case, LokPal agitation and all, gained trust, got power and they indulge in scandals. Communism (across the globe) created such interest by creating an illusion of workers protection, and took over the world so fast, then any practice or philosophy before.
How do they create this interest?
Creating interest is like investing time and money. Instigate scenario, project yourself as the honest, selfless, neutral and down to earth person. Politicians, project themselves as freedom fighters, protesting against injustice, talking about social injustice/inequalities, racism, gender inequality and all. With these activities they gain trust among the people. Once they gain that trustability, followers believe them blindly, then they don't have to talk trust worthy things, as what ever they speak becomes trust worthy. Ex. Congress gained trust by talking about gender equality, but pooh-poohed when PM gave opportunity to a female minister to defend her ministry. This oxymoron-ism was never questioned by people, in fact they supported congress for such cheap act. Same with DMK, who talk about women empowerment and gender equality, insulted woman Defence Minister, as Pickle Aunty, just because she is a women. Which received no condemns neither from public nor from main stream media.
Media is altogether a different devil, under the hood of neutralism hides a venomous thongs, they strike so hard and fast, that, before we realise that we are stuck, the venom would have completed its task. Let me give few examples, News7, does talk shows on Sterlite and all but will never spill a word about Sand Mafia and Minerals. Puthiyathalamurai, spoke volumes about pond and lake encroachment by various institutions but was completely blind folded on SRM institutes.
Freelance writers/activists are snake-lets, even though they are small they are as venomous as main stream media, they are dangerous then them as they don't know how to strike and when to strike, but they will keep striking. They gain popularity by projecting themselves as neutral, honest and equality in all aspects. Once they have enough followers all there rants are considered as preaches. They get power to make originals as fake and fakes as originals. As long as they retain the trust every word they utter will be a quote. They hide their intention and seek support for the same. T. Gandhi, Pyush M and all are best in this hide and seek play.
Talking morals which are not practicable, they preach unquestionable humanity, unrestricted freedom and all. They ask to follow human rights to rapists but will behave like terrorists on those who stalks their daughters/sisters. They expect humanity towards terrorists but exercise extremism on those who damage (accidentally) their assets. Highly hypocritical!!!
